People often wonder what we can do in a ten minute call and how exactly does it work. Here are some of the most frequently asked questions.
We ask only basic information about your business. We don't ask difficult to answer questions or ask for any proprietary information.
We ask only the general size of your business, how many employees, approximately how many customers, how many years in business. We ask if you have any employees or outside partners doing any marketing on your behalf. We will probably want to know if you have any business goals with regard to growth you can share.
Basically, we are just trying to learn if we are a good match for each other. If you have a hundred person firm with twenty full time marketing employees, it's much less likely that we can be of a lot of help to you. However if you are between three and twenty employess and you are not doing any consistent marketing we can be a huge help to growing your business.
I've spent twenty-five years employed in the IT industry and another fifteen years consulting. I've held various certifications over the years and am familiar with many different technologies. I'm no longer up to date on every new technology, however I understand IT technology.
Nobody really understands your business the way that you do. Plus a lot depends on your long term goals. Are you trying to build a business to sell or to leave a legacy? In addition to my technical background, I have spent the majority of my working life working directly for the founders and owners of small businesses.
If we're a good match, we can discuss the basic components of building a marketing function into your business. The idea is that marketing should be a regular ongoing part of your business and not done by an outside agency or freelancer. The basics are pretty simple but as with many things the details can be tricky. Check out the Marketing Basics.